Tuesday, March 28, 2017

Strategy of Content

Demographics..

Who likes street art/ street photography? Maybe a younger demographic would be more prone to collecting, reading about, looking at street art/ photography. Whether it is graphic design, graffiti, a creative ad done in a street art style, a marketing strategy done with street art or street photography in mind. What does this demographic look like? Who are they?

My demographic would interest all, but will most likely entice the 18-44yr old. Using the course resources online I believe my demographics would be male and females, all individuals of all race and ethnic backgrounds. With this demographic having the highest utilization of social media, and owners of smartphones, and users of internet.


People to watch:
  •  Khalik Allah - A 5%er, a street photographer, a filmmaker, an all around creative. His content is films, and street photography which he uses the light off the street lamps, or the light from the bodega. He is someone to watch out for as his success is inevitable. I met him once before, collaborated with him on a Popa Wu shirt, his passion is insatiable. He has an aesthetic for beauty and see's it in people that can't see it within themselves. For him, to have the knowledge of self, it is only right to spread that knowledge, as he does with everyone he encounters.


 
  • Katch1-a talented graffiti artist turned skateboard designer is now tattoo artist and still participates in Pow Wow Hawaii. You can see his pieces in Kaka'ako. I first saw his work as a student at Kalani High School staring out the window of my class, we had a wall that he threw up pieces all over it. At 1st I didn't realize what an impact graffiti would have on me, but today I do. I follow him on Instagram, he posts his pieces that he does around Oahu. He continues to do tattoos. For me, to have all the money in the world doesn't make you successful, one's value is measured by the influence you have had on others, and that is priceless. Katch1 book for sale. IG handle: @katch1


  • Jamal Shabazz- Vintage photos are what Jamal posts a view of what New York looked like in the 80s and 90s, I like his photos not only because they are film but also because they show the era that was surrounded by graffiti, and saturated in hip-hop in New York. IG handle: @jamalshabazz

Photos, Articles, Hashtags, Infographics..

For my personal media campaign I will correlate it back to my blog, by using other apps such as Facebook, Youtube, and Pinterest. I will also use candid photos and designs I have seen that interest me or I have done. I also will post quotes from my blog as a caption for InstaGram, or on Twitter.

The hashtags I will be using are #ics119 #streetart, #streetphotography, #urbanart, #graffiti #graphicdesign, and #urbanart in all of my blog posts. 

The visual aids I will use in my campaign will include images in my profile, and some of my own photos that show my passion for street art/ street photography and graphic design. I will also use photo's from my own blog posts as you see below.



 I love Pinterest, I mean who doesn't everything you are looking for in one place, below are some of my favorite graffiti images found on Pinterest that I would use for blog posts.



    Feedly is great for articles about my interests and gives great content that can be used for blog posts. Also, in helping repurpose blog posts and any other info in regards to street art/ street photography and graphic design. 
     I will be creating infographics to show design tips, street photography tips, statistical info, quotes with images,  and tips with images. I will use the below infographics that I have posted in my blogs before. 

Participation is key.

I will participate in all discussions thru all social media platforms, and engage my audience. I want to post blogs that will inspire them to initiate conversation and develop a repertoire with anyone with the same interests that have questions or feedback. I will be open to all comments and be true to who I am which will help me network with others and build with them in and maybe collaborating with them on projects.

#ics119
Mahalo.

No comments:

Post a Comment