Saturday, May 6, 2017

Urban Style of Mind Campaign


"We are a product of our environment."Is what they used to say to. But, in these days and times the situation stands that we are a product of our social media engagement. Whether we are posting our status on Facebook, tweeting an article on Twitter, or posting a picture on Instagram we are engaging in social media. Whether we like it or not we are inviting people into our world, as they are inviting you into their world. As a brand a social media campaign brings about an awareness, a way to provide an environment for your product, which is your personal branding. Honesty, comedy, and inspiration is the best way to push your brand as people donʻt want to be sold, but if you can make them laugh, and inspire them your brand will be on its way, to social media engagement success. 

For my social media campaign I feel it was a great learning experience on what people engage the most with and what they like to see. My campaign was a success it produced an awareness for the urban style of mind, which entails graffiti, street art, street photography, creative non-fiction, an overall urban style of thinking.



Instagram: 98 posts with 265 engagements
Twitter: 90 posts with 251 engagements
Facebook: 12 posts with 59 engagements



Best posts & why:

The posts that had the most engagement the most was my blog posts as I think some of them read like a movie. People love stories they love to be within the story and my posts that were written in a creative non-fiction way had that quality. I had views on Instagram but not as many, I just started that Instagram for this class so that could be reason as I was still gaining friends.

Blog posts stats:



Trends: 

I found trends in that the more I posted the more engagement I received. I found that people were interested in the feedly articles I posted as some were from what was happening currently.

Most engagement:

The most engagement was the Creative Non-fiction post on my blog as it had an image that went with a story. It worked hand in hand as a scene was painted of that of the photo, so it worked. Also, painting scenes with words always does well when people have the time to read it.

Shared the most:

A feedly article that had to do with the 5 Pointz artists having their day in court due to the white washing of the famous Queens graffiti spot called 5 Pointz.

Images generated the most interest:

All the images of graffiti generated interest, people loved the vintage classic photos of NYC, also the vintage street photography. Photographers were reaching out to me about the style of the photo, and how they loved it.

What else did you discover?

I discovered that I love graffiti, street art, street photography, and creative non-fiction. I realized how much I love graffiti, street photography, and creative non-fiction. I need to present my own work more in all those things, I can draw, I have done street photography, and I write creative non-fiction. I also realized I was getting hits from all over the world on my blog posts.

Check me out on Instagram, Facebook, Twitter, and Blogger: